Search engine optimization is three long words that describe something simple – getting to the top of Google’s ranking. More commonly known as SEO, it doesn’t happen magically. It’s more of a process – a process that involves tailoring content to appear in those top search page results when users use keywords related to the content. When most people use search engines like Google or Bing, they rarely look beyond the first page of results – and that’s why those rankings are so coveted.
To improve your brand’s SEO, the first thing to understand is that it works like a puzzle. It takes a lot of pieces coming together just the right way to be successful. Here are a few tools to help you find to figure out where all those pieces fit – it’s like starting with the corners.
7 Best Hand-Picked & Tested FREE SEO Tools to Improve Your SEO and Digital Marketing Efforts in 2021
1. Google Analytics
The Google search engine is the go-to choice for anyone looking to boost their digital presence. Most search traffic happens on Google, and Google Analytics platform is a free dashboard that allows seamless control over Google Search settings as well as other Google services like the Search Console and Data Studio. Google Analytics makes it easy and intuitive to track your Google AdWords account and other marketing data across your Google applications.
2. Google Search Console
Part of the reason Google remains the king of search is due to the number of free tools it provides to digital marketing professionals. While it may take time to get to know these tools and take full advantage of their functions, it’s possible to extract incredible value from the Google platform if you learn the systems and tools at your disposal.
Google Search Console is one such tool that allows you to track your website’s performance on the Google Search engine and find additional resources that can boost your success with Google SEO. Webmasters can use the Google Search Console to check the indexing status of their websites and even optimize visibility with an intuitive set of tools and configuration options.