Search engine optimization is three long words that describe something simple – getting to the top of Google’s ranking. More commonly known as SEO, it doesn’t happen magically. It’s more of a process – a process that involves tailoring content to appear in those top search page results when users use keywords related to the content. When most people use search engines like Google or Bing, they rarely look beyond the first page of results – and that’s why those rankings are so coveted.
To improve your brand’s SEO, the first thing to understand is that it works like a puzzle. It takes a lot of pieces coming together just the right way to be successful. Here are a few tools to help you find to figure out where all those pieces fit – it’s like starting with the corners.
7 Best Hand-Picked & Tested FREE SEO Tools to Improve Your SEO and Digital Marketing Efforts in 2021
1. Google Analytics
The Google search engine is the go-to choice for anyone looking to boost their digital presence. Most search traffic happens on Google, and Google Analytics platform is a free dashboard that allows seamless control over Google Search settings as well as other Google services like the Search Console and Data Studio. Google Analytics makes it easy and intuitive to track your Google AdWords account and other marketing data across your Google applications.
2. Google Search Console
Part of the reason Google remains the king of search is due to the number of free tools it provides to digital marketing professionals. While it may take time to get to know these tools and take full advantage of their functions, it’s possible to extract incredible value from the Google platform if you learn the systems and tools at your disposal.
Google Search Console is one such tool that allows you to track your website’s performance on the Google Search engine and find additional resources that can boost your success with Google SEO. Webmasters can use the Google Search Console to check the indexing status of their websites and even optimize visibility with an intuitive set of tools and configuration options.
3. Bing Webmaster Tools
While Google continues to control the lion’s share of search engine traffic on the web, Bing still gets a lot of attention, so don’t forget about it when you are working to improve your SEO. One of the best free tools to increase Bing SEO success is Bing Webmaster Tools. This application offers an intuitive dashboard, easy report configuration to track SEO results over time, diagnostic tools to address SEO strategy weaknesses, and a configurable notification system to keep track of your Bing account in real-time.
4. Google Keyword Planner
Many SEO experts already buy quite a lot of Google ads, and the Keyword Planner caters to these users. However, you can also use it as a free standalone tool for SEO keyword planning. Develop stronger keyword settings with this free tool that easily integrates into your Google suite of applications.
5. Google Disavow Tool
If suspicious or harmful URLs link to your website, you need to remove that link from Google’s indexing so the relationship does not harm your SEO score.
Disavow Tool from Google is a free application that allows you to quickly and accurately disavow dangerous or suspicious links, helping you avoid SEO penalties.
6. Google My Business
Never overlook the importance of local SEO. If you use the Google AdWords platform, you need to take advantage of what the free Google My Business tool has to offer. Use this tool to claim your Google Search business listing, edit your listing information in real-time, and even interact with users directly through Google. You’re going to need to claim your Google business profile to perform many other functions anyway, so you may as well take advantage of the tremendous utility that Google My Business offers.
7. Google Structured Data Testing Tool
If you want to make on-page SEO configuration easier, the Structured Data Testing Tool from Google is one of the most useful and intuitive options to do just that. You can even edit the code within the tool to make it perform to your exact specifications, helping you troubleshoot your on-page data and perform competitive analysis with ease.
And that is it for the 7 Best Free SEO Tools to Improve Your SEO in 2021
Develop Your Own Professional SEO Toolkit With Free Tools
SEO is an incredibly complex field, and it involves lots of moving parts on any given day. You don’t need to spend thousands of dollars in software licensing fees each year to track your website’s performance, audit your linking history, or perform thorough competitive analysis. Try these 37 free SEO tools and start looking for more to add to your arsenal. Before long, you can cultivate a solid SEO toolbox with loads of useful applications to address a wide range of SEO issues on the fly with reliable results.